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Morrow House: A house on the Atlantic, made to be booked

Hospitality, Brand Site, Booking UX · 2026

Morrow House website

Overview

A destination hotel, restaurant and candlelit bar on the Connemara coast. The site had to feel like arrival — peat, linen, bottle green — and still convert: rooms, table, stay.

The challenge

Hospitality templates all smell the same: stock fireplaces, identical booking widgets, no sense of place. Morrow House needed west-of-Ireland weather in the type, and a path from atmosphere to reservation that never dropped the tone.

Our approach

Warm parchment and amber against deep green. Photographic rooms and dining, a magnetic booking affordance, masked reveals, and a visit section with hours and coordinates. Motion is organic rather than snappy. Conversion sits inside the editorial, not beside it.

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