REBEL Design Studio › Work › REBEL Frappe
REBEL Frappe: Brain freeze. No regrets.
Food & Drink, Motion Design, Creative Development · 2026 · Independent concept build
Overview
A loud frappe brand from Galway with three flavours and no powder. The site is a showcase of scroll-driven craft: parallax, text masking and liquid transitions carry the whole story, with no banners or template blocks.
The challenge
Drinks brands usually get a product grid and a menu board. REBEL needed to feel as loud as it tastes, and to prove that motion could do the selling. Every section had to be a technique people remember, without losing the product.
Our approach
The preloader deals a deck of flavour cards, then lands the last cup on the hero. The hero stacks five parallax planes and pours each new flavour in on a liquid edge. On scroll the camera zooms into the letters of DIG IN, pulls back out of the drink, and splits each cup into labelled layers. Drink-filled type runs throughout: a statement scrubbed inside the glyphs, a cursor spotlight, and a footer wordmark that fills like a pour.